Until his retirement in 2003, Craig Maddox was Director, Product Management and New Business Development, NCR RealScan, for NCR Corporation’s Retail Solutions Division.

Craig joined NCR in 1986 and worked with various bar code scanner programs for all but one of his years with the company. Under his direction, NCR continuously created and introduced many breakthrough products, including the scanner/scale, innovative scanner software, the bi-optic scanner, sub-compact scanner, presentation scanner and hybrid RFID/bar code scanner.

Craig was very involved in the study of use cases and also retail AIDC standardization. He served on many GS1 & GS1 US (then EAN & UCC) committees including the former Uniform Code Council’s (UCC) Global Symbology Committee (now GS1 BCID TG) and Reduced Space Symbology (now GS1 DataBar) user groups for produce, variable measure and dairy-deli-bakery. He also has served as co-chair for the UCC’s Quality Work Group and was a member of the following past UCC standing committees:

UCC Supply Chain U (University) Formation
EAN.UCC RSS Development Group
EAN.UCC RSS Application Group
EAN.UCC Couponing Committee
FMI Ergonomic Task Force

Maddox holds bachelor’s degrees in Electrical Engineering, Computer Science, and Industrial Management from Purdue University. He is the 2008 recipient of the Richard R. Dilling Award, the highest award given in the Automatic Identification and Data Capture (AIDC) industry.